McDonalds Hi-C Orange Lavaburst return confirmed, but why?

After an apparent campaign to bring the single most orange flavor of Hi-C back to McDonalds’ fountains, they’ve capitulated. As if in a form of order signaling the end of a war, McDonalds social media blasted several images that confirmed the drink flavor and its long-awaited re-initiation. But why? According to a meme-like image posted by McDonald’s official Twitter account, …